PRÉC
S
SExperience
Chief Marketing Maven Nov' 20-ongoing
- Nurturing 3 Web3.0 enterprises by integrating communities & experiences through hooks and seeding
- Nourishing 2 ecommerce businesses since 2020 by curating stories & framework for Mergers & Acquisitions including Investments
- Consulting Brands with their go-to-market tactics through presentations, field research & events
- Assisting agencies expand their business inculcating team members, formulating strategies and planning collaborations
- Mentoring professionals equipped for Web3.0 through extensive research projects & understanding the dynamics of Metaverse & Cryptocurrency
- Monitoring startups to clamber & be profitable through collaborations, innovative tools and customized marketing strategies
Digitalabs/Laqshya Media Group
Jun' 07-Mar 20 as Chief Marketing Director
- Secured category A+ accounts/relationships and Integrate digital & technology with OOH & events
- Steered product development-00H & digital (marketing/technology), led team's integration (digital, OOH & events), & applied innovative & customized marketing strategies aimed at increasing customer acquisition
- Delivered strategic inputs for launching new products & services, worked closely with the team for correct pricing and product & ensured the implementation of an e icient marketing strategy)
- Built a robust and accurate revenue pipeline & forecasting & developed a cohesive short, medium, and long-term revenue strategy encompassing marketing sales, product/service, & customer success teams
- Created a standardized outreach plan for current and future clients & coordinated its implementation across sales channels, client management, and marketing & communications
- Monitored the revenue pipeline through reporting, dashboards, & tracking channels to provide actionable insight
Chief Marketing Officer/Director
- Co-founded Digitalabs & served 140+ business relationships in India & abroad
- Formulated campaigns to engage & create interest in the organization's products or services
- Led the executive unit to forge growth strategies for pioneering unexplored markets
- Directed market research studies & analyzed the results to understand the market and customer tastes better
- Determined appropriate media in campaigns & negotiated advertising contracts
- Formulated contact for leads; maintained wholesome business relations with significant clientele, achieving exceptional performance parameters
Highlights
- Launched TLC (Discovery Channel) 10+ brands in India/abroad, 50+ eCommerce brands (marketplace marketing)
- Amplified conversion rates by a minimum of 100% for top education/real estate players within the first engagement quarter
Industries served
Mentorship (Visiting Faculty)
Guided
- 3 agencies
- 7 startups
- 2 government departments
Technical Exposure
- Designed and generated Tokenomics for Web3 enterprises
- Developed various tools to automate marketing
- Formulated an algorithm to evaluate ecommerce and marketing strategy
- Executed new-age marketing assignments like DAOS & NFTs with collaborations in India and abroad
- PMS (Project Management System) DL Tool 2017-2020
- Sharp & HOT Tools (OOH) 2019-2021
Education
Diploma from Indian Institute of Technology, Delhi in 2006-07
- Department of Management Studies (Patents & IPR)
- Coursework Processes, Relationships, leadership, Documentation & Business Ethics
B.Tech. from IILM Academy of Higher Learning in 2003-07
- Coursework Forbearance, Teamwork, Technology, Research, Product Development.